For all intentions its brand strategy is quite capitalist. First the trump card in capitalism for Jo/e Blow is go back to school, invest in self-learning, such as history of labor, Trotskey, etc. Second, like most alternative news oulets they cater to stereotypical target populations to get them hooked. Like: "We want you, the exploited [working class man] to get your jollies reading [wsws] and including all the surkov-type mixed messages of our dystopic disinformation war on your mind (or whats left after our psychoemotional manipulation)." While the news concerns everyone its timeliness leads one to suspect there are deep state sources. Also to reaffirm that Joe Blow is the target audience all one has to do is peruse the comments. Same commentators going back eight years at least. Always each one has a stock role as typical white guy. From the 2016 elections the public learned that there are communications agencies taking on social media projects to manipulate public opinion. One cannot say for certain this is going on but we can see for certain who is missing rejected or attacked. These divisive brand strategies are rife in alternative media whether truthout, counterpunch, global resources, mother jones, rolling stone, npr, democracy now, popular resistance, etc. whereby minority women journalists articles are rarely accepted and then often deliberately tokenized.