On May 15th, 2017, Varsity Brands will announce its School Spirit Awards. One of the HONOREES is Cleveland Central High School. Varsity Brands announced this NEW AWARD and its AWARD RECIPIENT immediately after they sought to be named as a multi-year sole source provider of their products and services to the Cleveland School District. For 62 years, the Cleveland School District has practiced RACIAL SEGREGATION AND DISCRIMINATION. A Federal Court Order and Opinion on May 16, 2016 was supposed to end this practice. The District fought this Order and Opinion for 10 months before conceding on March 13, 2017. Cleveland Central High School is the embodiment of this concession: SEGREGATION AND DISCRIMINATION through a FAKE Consolidation. Varsity Brands has endorsed these evils by emboldening the practices through this questionable award that they say "Recognizes Outstanding High Schools Across the Country"! Well if a school that practices racial segregation, bigotry, and discrimination is OUTSTANDING TO VARSITY BRANDS, what does that say about Varsity Brands? SEGREGATION, DISCRIMINATION, AND BIGOTRY HAVE NO PLACE IN OUR 21ST CENTURY WORLD. WHEN NATIONAL COMPANIES LIKE VARSITY BRANDS TURN THEIR HEADS TO THE TRUTH IN THE NAME OF AN AWARD, IT HARMS KIDS and exposed Varsity Brands TRUTH. IT’S LIKE GIVING OUR KIDS “A STONE” WHEN THEY NEED “BREAD”! WE MUST HOLD VARSITY BRANDS ACCOUNTABLE FOR THEIR DECISION TO EMPOWER RACIAL SEGREGATION, BIGOTRY, AND DISCRIMINATION IN CLEVELAND CENTRAL HIGH SCHOOL AND IN THE CLEVELAND SCHOOL DISTRICT. THIS IS A PRIME EXAMPLE AS TO “HOW” THE CLEVELAND SCHOOL DISTRICT HAS BEEN ABLE TO GET AWAY WITH 62 YEARS OF RACIAL OPPRESSION RIGHT BEFORE THE EYES OF THE DOJ! Everyone affiliated with Varsity Brands should be outraged at Varsity Brands in this matter and should let Varsity Brands know that segregation, discrimination, and bigotry have no place in our 21st century world! All students deserve to be genuinely proud of their school and their community, and their school spirit should embody inclusion, not racial inferiority. All students should be respected for their diversity, and all should be positioned for colleges, careers, and life.