map-marker Ashburn, Virginia

The Real Estate Book Warning !

The Real Estate book boasts that there are no royalty fee's, There are no franchise fee's, There are no territory fee's. What they dont tell you is that you must pay them to print between 16 thousand and 24 thousand books per month. That is in the contract depending what location you are in. When the realty business is slow July August January February, You still have to pay them to print the magazines even though consumers dont even pick them up at retail locations during these times. What they do tell you is that you could sell a page between 450.00, 475.00, even 500.00 a page. Those days are gone and are not coming back. At these rates with a 50 page book you could earn 6 figures easily. What they dont tell you is the print business is being replaced with Tablets, Kindle, and now Smart phones since the internet. Younger generation realtors are using all the social sites available to them at no cost. The older generation flip phone realtors that were buying pages prior to the internet are slowly retiring. What they wont tell you is the print media is declining. Would you invest into type writter ribbion ? Does your son or daughter bring home a newspaper or even read one ? If they are under 30 they dont. Some dealers have actually walked away from there books, others are just about surviving. If your book is less then 30 35 pages which most of them are, it will cost you money to print the book as per contract. The sales people are really slick there. They will tell you it will only cost you 8K or so for your first book. Now go out and try to sell pages and take a look at the realtors faces when you try to tell them print is not dead. No its not dead, its in hospice. There are so many territorys for sale the only takers they have are people who dont due diligence. The Real Estate Book has resorted to operating the book themselves because they are not profitable. Asked them how many books they are operating from Georgia ? Then asked then why is there not a dealer running it. They will blame it on the previous dealer for not working hard enough or some other lame reason. Before you write a check to a slick area rep go out to 10 realtors and try to sell a page for 395. You will see how difficult it is. They dont need you, you need them. The Real Estate Book has already claimed bankruptcy only to have the owners buy it at a fire sale. Speak to dealers who have 25 to 30 pages by the time you are done paying for distribution, production, and your graphic artist, there is very little margin left. Yes you could do it all yourself but when you figure out all your time, you are at minimum wage at best. I am not bad mouthing the company. I am just making you aware of what they wont tell you. These are really slick sales people they will have an answer at the tip of there tongue when you test them. Keep in mind after the training course, you think realtors are going to break down your door to by pages. You will be in for a big disappointment. Trying to sell pages to realtors is like trying to sell VHS tapes. Invest in the future not past.
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1 comment

Here it is 2017 and these books haven't disappeared. If you can't sell, then you are going to have problems. It isn't the product.

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Colby Hager, a a real estate investor and home remodeling expert, talks about property management companies, what they are, and how to choose the right property management company.

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Colby Hager
Colby Hager

Colby Hager is an experienced real estate investor with Capstone Homebuyers. He has years of experience in renovating houses, home remodeling, and property management.

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