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Dave Adamson SEO Juice Australia - Liar and a Cheat

Seojuice - Dave Adamson SEO Juice Australia - Liar and a Cheat
Seojuice - Dave Adamson SEO Juice Australia - Liar and a Cheat
Seojuice - Dave Adamson SEO Juice Australia - Liar and a Cheat
Seojuice - Dave Adamson SEO Juice Australia - Liar and a Cheat
Seojuice - Dave Adamson SEO Juice Australia - Liar and a Cheat
Seojuice - Dave Adamson SEO Juice Australia - Liar and a Cheat
Update by user Dec 30, 2017

Four years later having rebuilt the reputation of my online business after SEO Juice ( got my website a penalty notice from Google because of their black hat SEO techniques, I still haven’t received a single penny back from them.Everything they say in their promotional ads is lies, they lie about using white hat techniques, they lie about page one ranking, they lie about working for free if their SEO is not successful and they lie about refunding your money. They masquerade as a happy customer and write amazing reviews of the company, they send out phoney copyright violation emails and then accuse the customer of lying to try and save themselves.More frightening still is that SEO Juice based in Springwood NSW Australia are still trading as a search engine optimisation company.Dave Adams founder and sole employee is a liar and a cheat and if further proof is needed about this cowboy search engine optimisation company, take a look at the screeenshots in the blog that I’ve written about SEO Juice. It can be found at Stone’s plenty of reliable SEO companies out there, if you value your business, avoid this one!

Update by user Oct 29, 2013

SEO Juice stated the following in a forum thread in response to my comments:

"We offered to refund of $2,000. He refused this demanding he wanted almost $3,000 due to money he had apparently spent in recovering his website from our work."

This is a lie. Upon being offered this refund, I replied:

"By refunding $2100, it means I’ve still paid $528 for absolutely nothing at all and in my eyes, that is not refunding ALL money as you state. If you agree to refund the full amount, that will be the end of it and I’ll leave you to your own devices without writing any damaging articles or contributing to your forum post."

He also stated in another comment:

"All [our} suggestions were completely ignored because apparently because the way he was running his website was better than our suggestions anyway" that I had ignored all suggestions made by him to make improvements to my website."

This is once again a lie as the ONLY suggestion I ever received from him was in an email in which he said:

"Have you ever thought about moving to a more modern CMS such as WordPress for this website?

I honestly think that in order to save your online business the last straw would be to convert your website to WordPress and have all onsite SEO configured to the highest quality. This will dramatically improve loading speed, the ease of the search engine bots to crawl the website, plus many more benefits.

Another idea is if we move your budget from the consistent monthly backlinks to a higher level of content concentration for just a month or two we should see some decent improvements which could potentially save your online business.”

Although I was not prepared to increase the budget that I was already paying him as I had seen absolutely no improvement in rankings or traffic to this point, only drops, I did address the issue of speed on my website and once I advised him this problem had been resolved, he replied:

"“Sounds good. I am sure this will definitely make a huge improvement.”

During the six months we worked together, we were friendly right up to the time I terminated my agreement with SEO Juice and this is reflected in all email communication that we had.

Regarding the sparkling review which I found on his own website and in a number of forum postings which had been written by his own 'Operations Mgr', he said:

"this was written over two years ago before she started working for us."

This is yet another lie as SEO Juice was formed by Dave Adamson in January 2011, the first time I saw this review was in a posting dated 24th January 2011, that's less than 4 weeks after the company had been formed!!

A screenshot of that review can be seen here:

So Dave Adamson is prepared to tell whatever lies he needs to in order to squirm out of the limelight. All quotes that I've made in my review are from emails between the two of us and I'm very happy to provide these should it be necessary.

I'm sure there are plenty of fantastic SEO companies out there who do a very good job, but SEO Juice is certainly not one of them. Sadly I have posted in the Warrior Forum my experience of working with him in an attempt to protect others from falling victim to his scams but all my posts have been deleted so they are giving him the protection that he needs so that others don't find out what a liar and a cheat he is.

Original review posted by user Oct 28, 2013
I contacted Dave Adamson at SEO Juice after having seen one of his promo ads in the Warrior Forum. I was looking to increase traffic to my website which specialises in selling ladies gemstone jewellery online. Dave's promo's offered guarantees that his company could achieve top 5 ranking in Google within three months otherwise they would work for free or refund ALL your money. SEO Juice started working on my website in December 2012 and six months and over $2000 later, I'd seen no improvement AT ALL and in fact, my website had plunged down the ranks in Google and my traffic had almost dried up completely. Having terminated my agreement with them, I soon discovered that they had been using 'Black Hat' techniques to promote my gemstone jewellery website meaning they were deemed to be totally inappropriate by Google hence my site had been penalized and that was the reason for the dramatic drop in rankings and traffic. Upon contacting Dave Adamson, he initially denied he had used such techniques but could not continue to do this once I sent him copies of the monthly reports that he had sent to me. These included all the URL's of the backlinks that had been built to my website. High quality backlinks are an essential part of any good quality SEO campaign but instead, SEO Juice had used an overseas company with a poor understanding of English to build low quality, spammy links and they had also copied a snippet of text from my own home page and pasted it in hundreds of links across the internet. This sets off alarm bells to Google that the site is spamming hence its credibility is immediately shattered and subsequently the fall from grace begins. Upon asking for a full refund as per the guarantees which SEO Juice make in their promos in the Warrior Forum, I received nothing. Dave claimed I was not eligible because I'd come directly to him through his own website instead of making contact with him first in his forum post. I tried tirelessly to recoup my money and save the reputation of my online jewellery business by producing screenshots of emails that went back and forth between us in which Dave confirmed he could find no reason for the poor results that were being achieved yet all the while, poor quality, spammy links continued to be built to my site. I tried posting in the Warrior Forum to highlight to others what they had done but in return Dave deleted the threads and accused me of lying. Fortunately the screenshots that I had of our email correspondence proved undoubtedly that it was in fact he who was lying. SEO Juice is a company that should be avoided at all costs if you value your online business. They have absolutely no respect for their customers and certainly are not specialists in the field of SEO. I would have sued them had I been able to but sadly with me being in the UK and them in Australia, it simply wasn't feasible.
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Steer clear of SEO Juice and Dave Adamson. He employs Black Hat SEO techniques and will damange your website beyond repair.

We've spent that last 12 months attempting to UNDO the damage he's done and we're far from recovering. His backlink strategy utilizes black hat methods which Google will penalize you for.

We received a Google penalty during the period he was working on our backlinks and we're still trying to fix the problem, over 12 months later. Steer clear of SEO Juice and Dave Adamson AT ALL COSTS!


I was fairly certain that I wasn't the only company to be ripped off by Dave Adamson.

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#454560 Review #454560 is a subjective opinion of poster.

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