I had been a patient of the former Dr. (name withheld) for some time, so when he sold his practices to Dr. Whitake I thought it would be a good time to find another chiropractor closer to where I lived. However, before I could do that, I received a postcard mailer entitling me to a free visit. "Why not give the new team a try," I thought. When I called to make my appointment, I said I was calling because I had revived the promotion, to which the receptionist said they were happy their marketing was working. A few months after my appointment I started receiving invoices in the amount of $45.00. When I eventually called them, I was transferred to an office manager who was rude and confrontational. She told me they never sent out any such promotions and accused me of lying. And before long, she sent me another invoice with a handwritten message in purple ink saying, "still owe" then she drew her version of a happy face. Then my account was sent to a collection agency for $45.00. The Truth-in-Advertising law provides clear guidelines under the direction of the Federal Trade Commission to help safeguard consumers from predatory behavior. While I do not believe Dr. Whitake had/has knowledge of this incident, he does hold the final responsibility over the actions of his employees. Furthermore, it is these types of unethical customs in which principled chiropractic practitioners have been trying to distance themselves from for decades. Sadly, this clinic may find its road to legitimacy has more speed bumps than expected. Key Points: - The promotion was presented at the time of the apt. - If the promotion was not valid, best practices ought to have been following, i.e. a discussion on alternative payment options such as insurance, cash, etc. This is especially the case when a practice changes hands and/or when there is change in payment structure.