Bernard B Zjm

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It is with utmost urgency and concern that I share my recent experience with Diaa Ahmed, the general manager of Toyota of North Hollywood. My encounter with him was not only deeply distressing but also revealed his true character as a racist, dishonest, and disrespectful individual. It is imperative that immediate action be taken to address his abhorrent behavior and terminate his employment at the dealership. From the moment I stepped foot in Toyota of North Hollywood dealership, it was evident that Diaa Ahmed held prejudiced views against me, solely based on my skin color and religious background. This kind of discrimination should never be tolerated in any professional setting, let alone by someone entrusted with a leadership role. His actions were a direct violation of the principles of equality and respect. Diaa Ahmed's treatment towards me was utterly appalling. He consistently spoke to me in a derogatory and demeaning manner, as if I were beneath him. Such behavior is not only degrading but also entirely unprofessional and unacceptable. As a paying customer who had already placed a deposit on a new car, I deserved to be treated with dignity and fairness, not subjected to his offensive and deplorable conduct. He should be working in a county jail scrubbing toilets with such behavior! In addition to his disgraceful behavior, Diaa Ahmed exhibited a complete lack of professionalism and ethical standards. His conduct was a stain on the reputation of Toyota of North Hollywood, and it reflected poorly on the dealership as a whole. A person in his position should embody integrity and be a role model for the staff, yet he failed miserably in upholding even the most basic standards of decency. Furthermore, Diaa Ahmed's dishonesty throughout our interactions was deeply disconcerting. He manipulated the truth, making false promises and misleading statements without hesitation. Such deceitful practices erode trust and undermine the foundation of any customer-business relationship. It is clear that his actions were driven solely by his personal agenda, rather than a commitment to providing quality service. In light of these egregious transgressions, it is crucial that the management of Toyota of North Hollywood takes swift and decisive action. Diaa Ahmed's behavior not only violates the principles of equality and professionalism but also creates an unwelcoming and toxic environment for customers. It is imperative that he be relieved of his duties immediately to protect the reputation and integrity of the dealership. I implore the management to prioritize the well-being and satisfaction of their customers by terminating Diaa Ahmed's employment. Racism, dishonesty, and disrespect have no place in any business establishment, and failure to address this matter promptly would demonstrate a lack of commitment to fostering an inclusive and customer-oriented environment. Potential customers should be aware of the despicable behavior exhibited by Diaa Ahmed, and I urge them to reconsider doing business with Toyota of North Hollywood until appropriate action has been taken. The swift termination of Diaa Ahmed's employment would send a powerful message that discrimination and unethical conduct will not be tolerated within the dealership's ranks.
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steve s Cic
map-marker La Verne, California

Experience with the Sales Dept.

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Ever wonder why people hate dealing with car sales people? Well, all you need to do is go to this dealership to figure that out. It seems, when they want you to believe something, they call themselves sales managers. I called the dealership to see if they had a car in stock. They did, so my next question was, "Are you marking cars up over MSRP? I have heard of some dealerships doing that right now." I was directly told no. So I drove down to get a car for my daughter for her birthday. I thought it was odd that they were the only dealership I found with 2 Camry's when other dealers say they have them pre-sold before they arrive; well, I found out why. I should have known this place was trouble when I drove up and half the sales crew were sitting in the dealership on a couch watching a soccer game on TV. Others were sitting on cars just staring at each other. Not one sales lead was identifiable, and they were clearly not caring about a professional appearance. After driving an hour to get to the dealership, I met up with David Castillo who asked me to ask for him after Erick and I spoke. I confirmed the car and then said "Ok, I'll take it." After we went inside and I was given the old school sales sheet which was the first sign of trouble. David then goes into pointing out the MSRP listed and then the $5,4XX mark-up they were "asking for." I stopped him and said that is NOT what I was told and came down here for. Next Victor ? comes to the table and tells me the best he can do is $3,000 over MSRP. I explained what I was told and he called me I liar before asking anyone anything in an attempt to verify what I told him. I explained that Longo Toyota already confirmed they do not mark up the car over MSRP and he said "That's just something a salesperson told you because they don't have the car." (Little did he know 3 people I know did just that after waiting for their car to arrive, so it was not a sales pitch.) I told him I was not going to put up with the bait and switch crap they were pulling and that it was bush league BS sales tactics..."Say whatever you need to in order to get them down to the dealership." He could care less and just gathered up his paperwork. Too bad he didn't ask what do for a living as I am asked where and what kind of cars to buy daily by clients.fffRun I asked who the sales manager was and he said A.J.. I asked for his last name and he didn't know it. When I questioned him on it, then he knew it. I asked who the store was owned by and he said "All I know is Hankley." So he did not know the owner's actual name after saying earlier that it was a family owned dealership. In reality, it is owned by billionaire Don Hankey and the Hankey Group, who bought the dealership in 1988. Suffice to say that I will NEVER deal with them again and will make it my goal to tell every person I can the truth about my experience.
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  • Had the car i would have bought in stock
  • Sales staff and their sales tactics

Preferred solution: Them to acknowledge their lies and do as they said they would, sell me the car at the price they said they would.

User's recommendation: Run from this place. If you must do business with them, get EVERYTHING in writing as they will lie on phone, then call you a liar to your face when you confront them about their sales tactics.

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