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| map-marker Homestead, Florida


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Lorenzo Ford - PRICE GOUGING
UPDATE TO A PREVIOUS FIVE-STAR REVIEW: IF YOU ARE A WOMAN, DO NOT EVEN THINK ABOUT IT. THEY WILL TAKE ADVANTAGE OF YOU. The deal was already not working. I already wanted to leave. but against the better of my judgement, I stayed an extra few minutes to hear out the general manager, Diego, when he came into the room to salvage the situation. Diego gave me a final vehicle price of $17,000 + $1,000 for the gap insurance, bringing me back to the total of the vehicle price I was comfortable with of $18,000. I put a $3,000 down payment to cover essentially what would be taxes and fees. They have me a steep interest rate of 7.99%. The monthly came down to $412 for 54 months. Steep. But in my naivete, I signed the pad they handed me without looking. I trusted everyone at the dealership at this point. it was not until my return to South Carolina, 750 miles away, that I opened my financing documents (conveniently tucked into an envelope when the Finance Manager, Fernando, handed it to me at the dealership) that I saw he listed the CASH PRICE for the vehicle at $19,100 (after a $500 sales tax - outside any registration and dealer fees) in excess of almost $2,000 above the agreed-upon price of $17,000. This price gouge essentially making my $3,000 down payment useless. I purchased a vehicle from this dealership in December as a Christmas gift for myself after having driven the same car for the last 13 years. And what should have been a pleasant experience has turned into a nightmare. I have been trying to reach out to the dealership for a month in hopes of solving the issue - perhaps it was merely an error - but I have not been able to hear back from anyone and everyone so conveniently is now either on vacations or in meetings. Even the internet sales manager Orlando has gone MIA. The General Manager, Diego, has refused to give me any type of correspondence despite my multitude of calls and emails. Very evil. Very disappointing. Please take your business elsewhere especially if you are a woman. ORIGINAL REVIEW 12/24/2023: Thank You, Mr. Frank Grullon, for helping facilitate the purchase of my next long-term vehicle; for going above and beyond, making me feel understood through my anxieties, and even checking in to make sure I made it home safe. The only things that could have made the experience better were not any things anyone had means to control: #1.) being that I I wish the extended warranty went further in mileage for its coverage and #2.) being that I truly look forward to better finance rates in the future. Even through these hurdles, the entire team worked with me to make sure I did not leave empty-handed. Thank You to Internet Sales Manager, Orlando for initiating a conversation and facilitating my arrival in Miami; Sales Agent, Mr. Frank Grullon, for being the absolute best one could ask for; the Finance Manager, Fernando, for his patience and willingness to present to me all possible scenarios; and The General Manager, Diego, for dedication to customer service in making this purchase possible. Happy Holidays and Thank You once more for my new car. Sincerely, SP
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  • Price gouging
  • Mia

Preferred solution: Price reduction

Vianca Okr

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Verified Reviewer
| map-marker Homestead, Florida

The scammers plain and simple

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Lied to me about the availability of the vehicle just to lure me there and try and sale something else to me
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  • Many

Preferred solution: Nothing

User's recommendation: Don’t go there

map-marker Homestead, Florida

** WARNING* From a victim of Lorenzo Fords bait and switch marketing tactics 30725 S Federal Hwy, Homestead, FL 33030

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Updated by user May 17, 2018

Henry Ford once said, “There is a most intimate connection between decency and good business.” He believed that the main purpose of a corporation should be to serve customers, employees, and communities.. As we move into the 21st century, expectations are higher and processes are more transparent.

Now, more than ever, companies must not just proclaim the highest standards, they must live them every day. The Code of Conduct will help Ford Motor Company personnel around the world understand and follow our policies and procedures. It builds on our heritage of corporate citizenship, and it updates our business practices, so that we can compete ethically and fairly in all circumstances. I urge all personnel to learn and follow these standards.

By doing so, you will help us earn the trust and respect that are essential for building a great Ford Motor Company. - Bill Ford Executive Chairman.RESPONSIBILITY : Ford Motor Company is committed to conducting business fairly and honestly.If you become aware of a known or suspected violation of Company Policy or business-related legal requirements, you should report it promptly to one of the following: sources or Personnel Relations representative • The General Auditor’s Office • The Office of the General Counsel or your local legal office • Your Regional Investigation Coordinator or Local Incident Coordinator (see description below). Coordinators are listed at the Corporate Security and Fire Web site. • The hotline in your country or region.

• THE TOLL FREE HOTLINE ** based in the United States, listed at the C.F.S.W. Corporate Security and Fire Web site •

Original review May 13, 2018
*** WARNING* From a victim of Lorenzo Fords bait and switch marketing tactics concerning a work van. Lorenzo Ford posted a pic and details of a nice work van.Upon phone inquiry I was assured several times of a certain price. I was invited to come by and purchase the vehicle. Upon arrival I had to ask for a certain person which I did and after a lengthy wait in a dingy lobby where you can almost expect to see *** fights, I was then met with a salesman who then asked a line of salesmen who wants to show the van out back? They sheepishly looked at each other and then one said, "I will". We then went to the very back where an old run down van was located. Nothing about the van was as listed and every detail in ad was incorrect including the picture. Then after being assured several times of one price 500.00 the final price went from a pre- discussed, determined and promised of $500.00 to overwhelming increase to $3,000!! And all the while he was saying "Don't worry I got you"! I was fed a fake ad and reeled in by dishonest means and with Lorenzo's only sole intention was to commit an act of Fraud upon me. Shady atmosphere, Terrible and fragrantly unlawful, dishonest scam shop. I left without a vehicle and have since been told by Lorenzo that I just didn't understand the price and that a dollar $1 is 2,000 dollars in vehicle pricing. They weren't even interested in any other facts of fraud and abuse.Thats because its not unheard of at Lorenzo and therefore not a surprise. But that it was my own fault.SadSad
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Reason of review:
Bait and Switch

Preferred solution: Full refund

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