Updated by user Apr 17, 2023
Company fixed the issue and I have been provided with full refund. Although the general sales manager, after reading my original complaint, became angry and offensive and promised to fight me on the refund...he appears to have decided that breaking the law was likely to get him (the dealership) in more trouble than was tolerable.
Original review Apr 09, 2023
My complaint centers around Loganville Fords use of a variation of the bait and switch marketing/sales tactic that has been around for centuries. Traditionally, bait and switch attempts to entice your interest with a low priced item (the bait) and then encourage the purchase of a higher priced item (the switch)after saying they are out of the lower priced item. In the US, courts have held that this technique may be subject to lawsuit by customers for false advertising unless the lower priced item IS actually available for sale. Loganville Fords deceptive sales tactic with me (and I suspect many other uninformed customers) was to entice me with a relatively low sales price (the bait) on a used 2019 Ford Fusion Titanium of $21,347.00 and, after I agreed to buy the car, they presented me with over $2,100.00 in additional charges (the switch). These charges were dealer fees consisting of Dealer Prep, a Doc Fee and a $327.00 upcharge to the advertised shipping to me in Texas. After some negotiation, they lowered the additional dealer fees to just the $799.00 Doc Fee. I bought the car in March of 2023. As I mentioned in my original complaint to the BBB, as it is in Texas and many other states, Car Dealers in Georgia are specifically prohibited by state law from NOT including all dealer fees in the ADVERTISED sales price. Loganville Ford violated this law. It was not until a few days after I paid them cash for this car that I discovered this breach of the law in the sale to me. Had I been aware of the GEORGIA DEPARTMENT OF LAW, CONSUMER PROTECTION DIVISION, AUTO ADVERTISING AND SALES PRACTICES ENFORCEMENT POLICIES at the time I first saw the Auto-Trader advertisement, I would have demanded they sell me the car at the advertised price. Which they would have been required to do to avoid a potential lawsuit. I've called them on this sales tactic and they essentially told me to pound sand. Thus this complaint here and elsewhere. They get TWO STARS for a nice car.