Levoit US

Levoit is being sued in a class action for lying about their HEPA filters during Covid. Their filters were tested and DO NOT actually filter out bacteria or viruses as promised nor do they meet the minimum HEPA standards!

They are using a cheap filter while misleading consumers and making hundreds of millions in the process.

Here's what they did:

* Levoit falsely advertised their Levoit air purifiers (EverestAir, Core 300, and Core 300S models) as having "True HEPA" filters that could trap 99.97% of particles 0.3 microns in size.

* Independent testing by both Dyson and the plaintiff's counsel revealed that the filters did not meet HEPA standards, despite Levoit's claims.

* Levoit quietly removed HEPA claims from their product pages and marketing materials after a National Advertising Division (NAD) investigation, but only after profiting significantly from sales during the COVID-19 pandemic.

* The company knowingly deceived consumers who specifically sought HEPA filtration capabilities for protection against airborne pathogens and pollutants

* Levoit made over $200M in 2020 and $300M in 2021 selling fake HEPA filters to the public

The scale of deception is massive - Vesync's Core 300 series became the "#1 Best Selling Air Purifier Brand in the US," doing "tens of millions of dollars in sales per month on Amazon.com alone". This means potentially millions of consumers who thought they were protecting themselves and their families with HEPA-grade filtration were actually receiving inferior protection during a global respiratory pandemic.

This case is particularly concerning because it involves public health and safety during a critical period. The deception occurred during the height of the COVID-19 pandemic when consumers were desperately seeking air purifiers for protection against airborne viruses.

HEPA filtration represents a critical standard in air purification, and consumers rely on these certifications when making health-related purchases. The fact that Vesync allegedly exploited public health fears for profit by falsely claiming HEPA certification is especially egregious.