Update by user Mar 06, 2018
BTW, TD Ameritrade now offers their option education services for free. According to them, they used to charge $22,500 for the service.
Original review posted by user Mar 06, 2018
Bought their book after seeing a commercial on CNBC. It was advertised as "free" but had a $15 shipping charge, which is exorbitant considering media mail rates are super cheap and should cost just a couple of bucks or so to really ship it. So the book is not free, and they are skimming off the shipping charge. My main beef, though, is the phone calls I got a couple of weeks later. The first call I got was from a guy that seemed to be just probing my situation, asking some qualifiers to see if I might be a good candidate for their program. He set up the next phone call for the following day, and it was with a female that continued the conversation about my goals as an investor and my background in trading and whether I would stick with their program. Their program was one on one mentoring by an experienced options trader that would work with you throughout the year. After about 10 minutes, she proclaimed I was a great candidate! Then the shocker. $8,500. She was unashamed in asking for the money, and even asked if I had a credit card ready. I was thinking maybe a few hundred bucks, which I would have been fine with. Put on the spot, and still processing what I just heard, I bought some time by telling her I would check with my bank about financing it. In the meantime she sent a follow up email the next day and generously lowered the offer to only $8,000. Lol. I politely declined, feeling incredulous that an innocent purchase of a book led to some high pressure, big money sales pitch. There is probably nothing illegal about what they do, but people must understand that these make-money books are often just something to lure you in to a large sales scheme. They don't want to sell you the book, it's their outrageously priced services they want to close you on. I haven't finished reading the book since this episode, so I can't tell you whether it is worth reading. Just be careful, there are others out there, like "Trade Like Chuck", which follows a similar marketing strategy.