Janine M Ixe

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Verified Reviewer
| map-marker New Rochelle, New York

Zero stars!!!!

stars-rating-full stars-rating-full stars-rating-full stars-rating-full stars-rating-full
I am a 62 year old disabled woman. I needed a tire change, and state inspection. Was told over the phone, about 40 minutes. I was ignored for 15 minutes. Even though I had an appointment. I was than made to wait 2 1/2 hours, because I hadnt arranged a pick up, Because of information given. No one was even apologetic! Terrible!! Never again!!!
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  • Hondas r good cars
  • Service is terrible

Preferred solution: Price reduction

User's recommendation: Skip this place

map-marker Yonkers, New York

Honda of New Rochelle Vin etch scam

Honda of New Rochelle scammed my wife with a Vin etch policy that added 1,000 dollars to the final cost of her new vehicle. A vin etch in reality costs no more than 40 dollars and in some cases is done free by your local police department. It's one in many scams used by dealerships to fleece the customer. The finance manager went as far as to say that if the vin etch policy were refused, it would raise the finance rate of the vehicle. We realized too late what had taken place, but hopefully you won't let this happen to you.
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Mitchell Robinson

214 Loeffler street.

Brentwood N.Y. 11717


I'm writing this letter in discus with the buying experience that I had with Honda of New Rochelle 25 E Main Street New Rochelle N.Y 10801.

As a customer of this dealership I was very disappointed in the sales tactics that was use in my purchasing of my vehicle. I was told one price then was switched contact on a much higher price. As a valued Honda customer I felt betrayed and disappointed in the way this transaction was quoted and handled.

I vowed to never do business with Honda of new Rochelle again. I will do what ever it take to let customer know the VERY BAD EXPERIENCE I HAD WITH MY PURCHASE AND DEALING WITH HONDA OF ROCHELLE.



I've seen many blogs on vin etching scams and I'd like to help correct any mis-information shared on the internet.

First, my father patented both chemical and laser vin etching in the 1990's.

We started 6 digit alphanumeric code etching as well.

IMO vin etching far outweighs code etching because which one do you think police are going to be able to identify if the stolen vehicle is recovered= Vin. There is very low liability having the vin etched on your windows because you already have a vin plate exposed on the bottom of your dash beneath the windshield.

Future blogs should read "fraudulent dealer vin etch practice" instead of "vin etching scam etc".

The dealers "scamming" folks by overcharging and/or mis informing are the issue, not vin etch.

Vin etching is a time honored theft deterrent. We've etched millions of cars over the last 30 years all over the world along with many other company's that followed our steps...so it must have some honest merit and credited value on misc fronts. Vin etching is recognized by AAA, the FBI, Law Enforcement, NCIC, Insurance Agency's etc.

as being an effective theft deterrent for misc reasons i.e. vin etch costs chop shops more to replace each window etched then the entire vehicle is actually worth on the black market in most cases, thus, it's a proven theft deterrent. The warranty, which I'm not a huge fan of only because I believe in the vin etch product itself, is why it's cost can potentially be inflated by the Dealer along with most other aftermarket products. Every retail product has a reasonable mark up, otherwise why are any of us in business?

Claims are indeed paid by the provider in the rare case of theft but if not, the provider is backed by a Best-A rated carrier so if indeed the theft claim is valid...it will be honored. Yes, the actual vin etch alone should cost less than $20 but with a warranty, any warranty whether for a car or flatscreen tv, its going to carry a higher cost. Id bet you would pay $300 for a warranty for your tv at Best Buy in case it ever broke but you're upset over a $x figure to both protect your vehicle from theft, insure it in the event of theft, and finance the cost. Granted $1000 is a Rediculous up charge and if one of dealers were selling anywhere near that price...we would cancel the account.

I understand the above Best Buy comment is speculative but also comparable to shed light on other reputable retailers that offer similar products. It Sounds like you had or knew someone who had a bad experience with vin etch and that's unfortunate. Every penny counts. However, instead of worrying over an extra $1-5 per month on your ammortized car loan....worry about protecting your 2nd greatest asset in return for a few bucks extra per month and further know it will be working to protect your ride for the entire service life of the vehicle...long term auto investment returns don't get much more rewarding than vin etching.

Customers shouldn't pay more then $100-150 for 3yr/$2500 vin etch warranty coverage and $175-250 for 5yr/$5000 vin etch warranty coverage....those are standard term rates to fairly charge IF the customer wants the product. *Thats the problem here, dealers overpricing and/or mis-leading...not the product(s) itself. Vin etching also carry's a good return for your investment via knowing it will never break or not protect like a standard alarm bc the battery is dead or terminals disconnected. What about the millions of dollars overcharged by service departments and why not expose the difficult process of not having a choice but to fix your car for 10 times what it's worth via parts/labor vs otherwise not having a working car to make a living?

Every dealership generates its greatest profit center through the Service Department. My wife also use to be a service advisor. My new goal is to bring awareness to vin etching benefits and try an silence those who are publically brutalizing the product instead of embracing it's affordable benefits in an effort to protect the customer's 2nd most important asset. Protect your assets!

Im also here and elsewhere to further downplay any critics who otherwise know nothing about vin etching. Now you know enough to know right from wrong with regards to vin etching.

I'd be happy to share more if you're not convinced but just know I'm the one guy who will always disagree with negative vin etch assessments. Kind Regards, T.


They do not put your vin number etched in the windows, it is your personal id number so that police can identify your car easier. What you pay for is an insurance policy not the free numbers etched in the window.

The insurance policy is good because it gets you back 5 grand if they cant find your car. for 200 a year over 5 years it is well worth it. This guy should tell his wife to pay better attention to what she is buying. It actually is a good policy.

I have gotten paid from it myself. no catches no gimmicks


I bought the Vin Etch policy as well and it was a great idea and I think Honda of New Rochelle because when my car was stolen in March of last year, they gave me $5000 on top of what my insurance company sent me so its well worth the $899. Quality and service comes with a price and that price was worth every penny!


on the hand don't consider the vin..best advise is to have your windows etched with your vehicle registration number. Far more better and safer.

Another idea that im thinking of is when you etch your registration number plate on the glass have your last 4 numbers of your vin number etched.


Firstly you should not get the vin etched on your honda because it is the primary identification of your vehicle....reason is because thiefs could in some cases use the number to obtain fradulently a new set of your car keys. I think you should get your windows replaced.

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