PissedConsumer.com strives to provide consumers with the right information to make informed purchasing decisions. Our website collected and compiled various consumer reviews about Keebler and Nabisco as well as customer ratings and recommendations for these brands. Each brand score is calculated based on set of relevant criteria and displays company performance over time.


Keebler and Nabisco Overview

Total reviews
Company responses
Issues resolved

Nabisco was first mentioned on PissedConsumer on Jan 17, 2011 and since then this brand received 1509 reviews. It is 1280 reviews more than Keebler received since Sep 4, 2014.

Keebler and Nabisco Consumer Ratings

164 out of 1016 in Food Manufacturers category
110 out of 1016 in Food Manufacturers category
Value for money
136 in category
115 in category
Product or Service Quality
146 in category
110 in category
Advertised vs Delivered
73 in category
68 in category

According to consumer ratings and reviews, Nabisco ranks 54 points higher in the Food Manufacturers category than Keebler. People gave Keebler 2 stars for Value for money criterion in Food Manufacturers category and it is 104 points higher than the worst rated brand in this category. At the same time, Nabisco was rated 2.2 stars for Value for money criterion in this category and it is 125 points higher than the worst rated brand in this category. If we look at Product or Service Quality criterion, than we see that Nabisco has a higher rating than Keebler. Regarding Advertised vs Delivered criterion, consumers gave Keebler 2 stars and it is 70% greater than other in category. Nabisco however was rated 2.1 stars and it is 72% greater than other in category.

Keebler and Nabisco Rating Details

Value for money
2 (60 reviews)
2.2 (331 reviews)
Reviewer's quote

these new crackers are hard and taste like cardboard. I am still going to buy the Keebler stackers, alto, more are broken, and fragile at the opening of the packages. I am actively looking for a replacement to these crackers, and when I do, I will no longer buy any Keebler products.


It seems to me the packaging around these crackers is poor...so poor in fact the sharp corners pierce it and the crackers go stale quicker than normal.Is this by design! I wonder. The store wouldnt even take a return based on expiry date. No name crackers for us until something is done.Better...

Prof D
Product or Service Quality
1.6 (57 reviews)
2 (390 reviews)
Reviewer's quote

...What in the world has happened? Surely somebody at Keebler has noticed this problem? Quit putting out a poor quality product to your long time customers..


They changed the recipe. They are very thick, not thin and crispy like they used to be. I’m way disappointed as I loved this snack I remembered from my childhood.

Jamie G
Advertised vs Delivered
2 (37 reviews)
2.1 (235 reviews)
Reviewer's quote

Called for apple crumb recipe shown in Sunday’s newspaper, they told me they could not send me that recipe or any. I can only get them on line


I have gone to every store mentioned, and have talked to their managers, and have been told that Nabisco has not delivered "famous chocolate wafers" to their store. They also mentioned that they have called Nabisco and have not received a reason why they have not been delivered. This particular...


Keebler and Nabisco Pros and Cons

  • Way it was before
  • I am still waiting for an answer
  • Used to be good
  • Original cookie
  • Recipe of the original cookie
  • I love eating ritz crackers
  • All the broken pieces
  • Taste
  • Broken
  • Quality and taste
  • Nabisco no longer seems to care about quality
  • Bad crackers

Keebler and Nabisco Most Positive Reviews

Top rated reviews

I dislike the packaging very tacky!!


I have now bought to family size boxes of Chicken in a Biskit and they are both overcooked. The sides almost look burned...

Keebler and Nabisco Most Critical Reviews

Lowest rated reviews

Keebler /kellogg on Madison and 28th in grand Rapids support adultery william travis hooper and April bouwens having an...


Chicken in a Biskit tastes like a saltine. 30 yrs ago they were bangin!

Keebler and Nabisco Latest Reviews

Recent published reviews

Every box in past few months has only been a box of broken crackers and crumbs . What in the world has happened? Surely...

Read all 229 reviews

They are thick like ritz crackers now they taste buttery not cheesy. Terrible.

Read all 1509 reviews

Keebler and Nabisco Products and Services

Most reviewed product and services
  • Keebler Town House Crackers (46 reviews)
  • Keebler Zesta Original Saltine Crackers (46 reviews)
  • Keebler Crackers (27 reviews)
  • Nabisco Pinwheels Cookies (183 reviews)
  • Nabisco Premium Saltine Crackers (164 reviews)
  • Nabisco Cookies (126 reviews)