PissedConsumer.com strives to provide consumers with the right information to make informed purchasing decisions. Our website collected and compiled various consumer reviews about Zales and Helzberg Diamonds as well as customer ratings and recommendations for these brands. Each brand score is calculated based on set of relevant criteria and displays company performance over time.

Helzberg Diamonds

Zales and Helzberg Diamonds Overview

Total reviews
Company responses
Issues resolved

Zales was first mentioned on PissedConsumer on Jan 14, 2008 and since then this brand received 398 reviews. It is 203 reviews more than Helzberg Diamonds received since Jan 6, 2010. According to received "Issue Resolved" consumers' votes, a consumer is more likely to resolve issues with Helzberg Diamonds customer support team than with Zales customer service.

Zales and Helzberg Diamonds Consumer Ratings

201 out of 994 in Jewelry and Accessories category
150 out of 994 in Jewelry and Accessories category
Customer service
126 in category
83 in category
Exchange, Refund and Cancellation Policy
124 in category
88 in category
Product or Service Quality
149 in category
96 in category

According to consumer ratings and reviews, Helzberg Diamonds ranks 51 points higher in the Jewelry and Accessories category than Zales. People gave Zales 1.2 stars for Customer service criterion in Jewelry and Accessories category and it is 191 points higher than the worst rated brand in this category. At the same time, Helzberg Diamonds was rated 1.6 stars for Customer service criterion in this category and it is 234 points higher than the worst rated brand in this category. If we look at Exchange, Refund and Cancellation Policy criterion, than we see that Helzberg Diamonds has a higher rating than Zales. Regarding Product or Service Quality criterion, consumers gave Zales 1.3 stars and it is 53% greater than other in category. Helzberg Diamonds however was rated 1.9 stars and it is 70% greater than other in category.

Zales and Helzberg Diamonds Rating Details

Customer service
1.2 (105 reviews)
1.6 (78 reviews)
Reviewer's quote

...Im pissed! Now they are saying it will be another 2-3 weeks! I will never buy from here again! Nobody communicated with me and when trying to reach out to customer service, I hung up after being on hold over 20 min! Ridiculous! UPDATE: just received an email saying my ring was in! Heres the before and after...


Customer service was friendly but notified me it came from an outlet store on line so it could only be take to an outlet store, for hopefully just a new battery but the onsite jeweler would be able to help. It took me a week before I could drive 30 mins to an outlet store where I was told by the...

Sarah S
Exchange, Refund and Cancellation Policy
1.2 (91 reviews)
1.5 (63 reviews)
Reviewer's quote

worst experience returning and getting my refund stay away since its been 2 months now and I still dont have my refund..


I told her I would take a look at it and see what was wrong and fix it or exchange it for her and not to worry. Well when I check it out and looked at it I saw that it was very thin and hardly any medal holding the two links together I decided to take it back and ask for a new one. I was also...

Product or Service Quality
1.3 (83 reviews)
1.9 (62 reviews)
Reviewer's quote

...The quality was a F color and the GSI card told the specifics. When I asked to see the GSI report number etched on the diamond, as it was noted on the GSI card, the manager could not find it. He spent 30-45 minutes looking for it with his microscope and could not find it...


I have to say my experience with Helzberg Diamons was the absolute worst i have ever encountered in customer service. I purchased an expensive movado watch from them and had them resize the watch right from the store to fit my wrist. After i left the store i kept the watch in the box and when I...


Zales and Helzberg Diamonds Pros and Cons

  • No pros
  • Store staff seemed sorry even while refusing to honor price
  • Staff at the store were very nice
  • Personal customer service
  • Great customer service - fast return when my ring was sent out
  • Customers service
  • Customer service
  • Quality
  • No solution
  • Customer service
  • Quality
  • How they handled my situation

Zales and Helzberg Diamonds Most Positive Reviews

Top rated reviews

I know how freaked out I got when I stumbled upon all of the negative reviews about Zales AFTER I had already ordered my...


I absolutely love this company. I will never shop anywhere else. Unlike other big jewelery companies helzberg is backed...

Zales and Helzberg Diamonds Most Critical Reviews

Lowest rated reviews

There are so many reasons not to shop at Zales. First of all, when my fiance and I went to browse rings, we were heavily...


Found out the hard way the "lifetime warranty" on the anniversary band I purchased only covers the stones. The poor qual...

Zales and Helzberg Diamonds Latest Reviews

Recent published reviews

I am concerned, after reading the reviews about sales repair service. A few years ago I sent a watch for repair, the cri...

Read all 398 reviews

October 20.2019 I dropped my wedding ring and band off at Helzburg at Carolina Place for repairs. I was told that it...

Read all 195 reviews

Zales and Helzberg Diamonds Products and Services

Most reviewed product and services
  • Zales Ring (160 reviews)
  • Zales Customer Care (44 reviews)
  • Zales Ring Repair (14 reviews)
  • Helzberg Diamonds Ring (80 reviews)
  • Helzberg Diamonds Customer Care (23 reviews)
  • Helzberg Diamonds Bracelet (8 reviews)