PissedConsumer.com strives to provide consumers with the right information to make informed purchasing decisions. Our website collected and compiled various consumer reviews about Instacart and Fresh Direct as well as customer ratings and recommendations for these brands. Each brand score is calculated based on set of relevant criteria and displays company performance over time.

Fresh Direct

Instacart and Fresh Direct Overview

Total reviews
Company responses
Issues resolved

Instacart was first mentioned on PissedConsumer on Jun 16, 2015 and since then this brand received 689 reviews. It is 615 reviews more than Fresh Direct received since Dec 22, 2007.

Instacart and Fresh Direct Consumer Ratings

33 out of 353 in Food Delivery category
20 out of 353 in Food Delivery category
Customer service
30 in category
28 in category
20 in category
19 in category
47 in category
11 in category

According to consumer ratings and reviews, Fresh Direct ranks 13 points higher in the Food Delivery category than Instacart. People gave Instacart 1.6 stars for Customer service criterion in Food Delivery category and it is 84 points higher than the worst rated brand in this category. At the same time, Fresh Direct was rated 1.6 stars for Customer service criterion in this category and it is 86 points higher than the worst rated brand in this category. If we look at Staff criterion, than we see that Fresh Direct has a higher rating than Instacart. Regarding Website criterion, consumers gave Instacart 2 stars and it is 59% greater than other in category. Fresh Direct however was rated 3.1 stars and it is 90% greater than other in category.

Instacart and Fresh Direct Rating Details

Customer service
1.6 (353 reviews)
1.6 (32 reviews)
Reviewer's quote

...That is 1277% markup BEFORE factoring in the Service Fee, the Delivery Fee, and the suggested Tip. They also charge Taxes on the "service" which you would not pay in Pennsylvania in store. Really wish I was aware of what a bad deal it is for the customer before using the service...


...Customer service agreed to deliver Saturday morning the dairy items, and bread (not available the 5th). July 6, Saturday, I received two texts simultaneously "next for delivery," and "delivery missed. " The door bell never rang...

1.8 (330 reviews)
1.9 (29 reviews)
Reviewer's quote

...This company definitely need to retrain their staff. Instacart is a scam. IMMEDIATELY CONTACT YOUR BANK IF YOU SEE ANY SUSPENCIOUS CHARGES FROM INSTACART..


...The only good part of Fresh Direct is that the delivery staff is always so nice..

Davia D
2 (321 reviews)
3.1 (30 reviews)
Reviewer's quote

Just went and looked at the instacart website looking to purchase some meat for the freezer. My local Meijers store charges $9. 95 for a 5 lb...


I reluctantly started using Instacart - reluctantly because their website is nowhere near as sophisticated at FD. However, I have been pleasantly surprised at their service. For one thing, you can indicate alternative products if your choice is unavailable, and your shopper texts you in real time...

Lee C

Instacart and Fresh Direct Pros and Cons

  • People that shopped and delivered my items
  • Having groceries delivered
  • Convenience
  • Delivery staff
  • When my order is actually complete
  • Pre-made entrees that easy to heat and eat
  • Customer service sucks
  • Customer service
  • Totally disinterested customer service
  • Missing items
  • Customer service attitude
  • Out of stock items

Instacart and Fresh Direct Most Positive Reviews

Top rated reviews

Never had an issue, I order every few days. The shoppers are good, I unserstand that I pay for the convenience of this...


I received an order from you on Sunday June 12th.
Among other things I ordered a dozen eggs and a jar of plastic relish...

Instacart and Fresh Direct Most Critical Reviews

Lowest rated reviews

I placed an order for groceries. I received confirmation. Order never arrived. Spent hours, 5, on the phone. Excuses. Ho...


This morning I expected a delivery 8-10am. I went around the block to walk my dog at exactly 8:05am. At 8:14am I got a...

Instacart and Fresh Direct Latest Reviews

Recent published reviews

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Instacart and Fresh Direct Products and Services

Most reviewed product and services
  • Instacart Delivery Service (258 reviews)
  • Instacart Customer Care (115 reviews)
  • Instacart Membership (55 reviews)
  • Fresh Direct Delivery Service (38 reviews)
  • Fresh Direct Customer Care (5 reviews)
  • Fresh Direct Shipping Service (1 review)