PissedConsumer.com strives to provide consumers with the right information to make informed purchasing decisions. Our website collected and compiled various consumer reviews about African Pride and Wen as well as customer ratings and recommendations for these brands. Each brand score is calculated based on set of relevant criteria and displays company performance over time.

African Pride

African Pride and Wen Overview

Total reviews
Company responses
Issues resolved

Wen was first mentioned on PissedConsumer on Jul 21, 2008 and since then this brand received 1782 reviews. It is 1681 reviews more than African Pride received since Nov 30, 2010.

African Pride and Wen Consumer Ratings

160 out of 1214 in Cosmetics and Personal Care category
110 out of 1214 in Cosmetics and Personal Care category
Product or Service Quality
188 in category
104 in category
Price Affordability
94 in category
155 in category
Value for money
132 in category
120 in category

According to consumer ratings and reviews, Wen ranks 50 points higher in the Cosmetics and Personal Care category than African Pride. People gave African Pride 1.4 stars for Product or Service Quality criterion in Cosmetics and Personal Care category and it is 190 points higher than the worst rated brand in this category. At the same time, Wen was rated 2 stars for Product or Service Quality criterion in this category and it is 274 points higher than the worst rated brand in this category. If we look at Price Affordability criterion, than we see that African Pride has a higher rating than Wen. Regarding Value for money criterion, consumers gave African Pride 1.8 stars and it is 65% greater than other in category. Wen however was rated 2 stars and it is 68% greater than other in category.

African Pride and Wen Rating Details

Product or Service Quality
1.4 (36 reviews)
2 (223 reviews)
Reviewer's quote

...There is a misconception that it is an all natural product, it is definitely not. Read the ingredients please! That was the first red flag that I ignored. While I was putting it on my hair as per the instructions, I noticed immediately that my coil curls disappeared and it became bone straight...


I think Wen was singled out by some hair dresser with their own product line. How could it be on the market for so long without any problems and all of a sudden common sence goes out the window and there are all these victims that lost half their hair in one washing and used it again and lost the...

Price Affordability
2.6 (34 reviews)
2 (212 reviews)
Reviewer's quote

I permed my hair washed it out it dod real good but as time went on it kept breaking. I currently have a lot of breakage every day.l afro and need treatment to get it back healthy.

Diane E

...It's a mediocre product and not at all worth the high price, especially because they trick you into a continuous "resupply" by automatically billing your credit card. The sneaky part is that they send you this package full of junk (stuff you never asked for) and charge your credit card $33. 94...

Value for money
1.8 (29 reviews)
2 (191 reviews)
Reviewer's quote

I used the anti-breakage 2- in-1 shampoo@ conditioner, and Shea butter conditioner leave- in conditioner, and a lot of my hair came out I was so disappointed, and I want my money back because this product damaged my hair Aline with my Granddaughter hair!..


...The money would go a long way for my very expensive treatments. I have suffered a lot over this..


African Pride and Wen Pros and Cons

  • Cons loss of hair
  • Before this incident great
  • Affordable
  • Smell
  • How it makes my hair feel and look
  • Product
  • False advertisement that states all natural and safe
  • Hair came out on both sides of my head
  • Hair came out in the back of my head
  • Hair loss
  • Lost my hair
  • Deceptive marketing practice

African Pride and Wen Most Positive Reviews

Top rated reviews

They removed it from the market with NO replacement product AT ALL. I have tried many and NONE compares. The olive oil p...


When you make a purchase of any product or service, I find that it's important to make an INFORMED decision. Wen is not...

African Pride and Wen Most Critical Reviews

Lowest rated reviews

I bought this product 2 days ago, for my edges, The product is much softer than the products I usually use, When I used...


I ordered Wen cleansing conditioner from an informercial back in Semptember. Chaz Dean claims he created a unique hair...

African Pride and Wen Latest Reviews

Recent published reviews

Hi you guys never got back in touch with me and I am looking a lawyer the lease you could have done was get in touch...

Read all 101 reviews

I have dial several numbers and automatically hang up...i want to cancel my subscription

Read all 1782 reviews

African Pride and Wen Products and Services

Most reviewed product and services
  • African Pride Olive Miracle Relaxer Conditioner (21 reviews)
  • African Pride Hair Care (11 reviews)
  • African Pride Conditioner (7 reviews)
  • Wen Hair Care (627 reviews)
  • Wen Conditioner (217 reviews)
  • Wen Shampoo (175 reviews)