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Swoopo - Entertainment Shopping, Inc.
740 University Avenue, Suite 100
Sacramento, California 95825
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Founded in Germany in 2005, Swoopo is one of the world’s most innovative auction sites. It is a penny auctions type.

In 2000, Swoopo’s online auction system is different from that of customary online auctions like eBay. The site charges people to make a bid. Swoopo also allows bidders to bid only in fixed amounts ($0.15) and then pay $0.75 per bid. Users bid, which increases the price of the product by 15 cents and the auction countdown by up to 20 seconds. The final bidder wins. The company sells premium products like: computers, cameras, game consoles and even cars, at very low prices. Swoopo auctions over 10,000 products per month and has more than 2,500,000 registered customers. Among the categories featured on the auctions are bags, cameras, cell phones, appliances, computers and accessories, and the like. The company is the creator of “Entertainment Shopping“ on the internet, an is, one of the first companies to combine e-commerce and entertainment. Swoopo.com is operated by Entertainment Shopping. The web site is available in Germany, US, Canada, Austria, and Spain. Besides Munich, the company also operates offices in London and Silicon Valley.

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