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"Bella's story" as the founder and originator of the Origami Owl idea and company is a sort of half-truth. Bella's mother Christian Weems, and Christian's half sister Jessica Reinhart (Jessica and her husband run a company funding start-ups) actually started the business together, after having tried and failed a few times before with other beauty products and wearable items sold via the multi-level marketing channel.

At this time Weems' 14 year old daughter Bella is told to earn some money toward buying her own car, which she begins to do. Bella starts selling hand beaded necklaces with glass lockets filled with charms to her friends and family, made with items purchased at local craft stores like Michael's and JoAnn's. These jewelry items are manufactured in China, sold as jewelry making kits, designed to be easy child crafts, and distributed internationally, hardly custom, unique, nor hand made. A simple, preexisting, jewelry craft.

Once Christian Weems noticed the popularity of the glass lockets Bella hadn't filled yet, and that Bella's friends preferred to pick and choose what they wanted inside their own lockets, she and Jessica started another multi-level-marketing company based on that idea. They first bought enough preexisting and available cheap lockets, chains, and charms from China to stock a small mall kiosk and test the idea. After about a year, once the concept proved a hit at the mall, investor capital flooded in and inflated the business to the culture savvy direct sales entity we know today. OO barely changed the design of their lockets from the ones still being sold at crafts stores, and now OO's products are manufactured in China by old watch making factories slightly retooled to make lockets and charms now instead.

The name "Origami-Owl" is a meaningless alliteration and refers to nothing specific what so ever. This is a psychological tactic used in business for strategically naming new companies using a combination of words designed to stick in your subconscious. Much like Coka-Cola, Krispy Kreme, or Merry Maids, the Origami Owl name is designed to be fun to say, particularly memorable, evokes a vivid image, etc. Already more time and thought is put into the name than the product.

Remember, culture and marketing are Origami Owl's main product, not jewelry.

You're buying into the OO brand and image, not buying their jewelry to wear. OO is very aware of this, as are most major companies, and that's why the branding is so heavy, marketing is so tight, and stories about founders are so cute and desirable.

Location: Phoenix, Arizona

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Guest

So much to say about this. It's a shame how they take advantage of vulnerable people and pull at their heart strings.

I am shocked but not shocked to read this. I once fell hook line and sinker to this company.

Although at the time I thought I needed it and may be I did coming out of it I realized it truly isn't about the person(s) that work for them but what it comes down to is the almighty dollar. Which is even more sad especially when they bring God into this and discovering they are a part of one of the worst religion/cult cultures that exist .

Chris A Bri

And exactly who forced you to join this "cult"? You simply come across as envious and jealous of someone else's success because it doesn't fit your need or expectation. Grow up.

Neftaly Cnj
reply icon Replying to comment of Chris A Bri

So you're also in this cult then?

Guest

This company is built on intelligent subversive psychology aimed at controlling women. They sell false love and fake friendship.

Once you agree to sell their products, they patronize your emotions by calling you a "jewelry designer". Their "jewelry designers" are lured in using cult-like emotional programming and are required to pay their own way to out-of-state "conventions" where they are repeatedly told they are loved by a profit-based corporation. At the conventions the CEO is revered and worshiped as a "spiritual" charismatic leader and that the corporation is "family". Once they join, they are required to dedicate all their social media to promoting the corporation.

All social media content is all created, dictated, and continuously monitored by the corporation. The corporation has many employees that monitor all social media for content that critical of the cult and they quickly email their "jewelry designers' directly to make sure they conform to their corporation's rigid psychology. The The irony is that the corporation sells their cheap products directly at much lower prices than they ask their "jewelry designers" to charge. The "jewelry designers"never earn any real profit for themselves unless they recruit other cult members, and are told they they will make extra money for their families after years of cult dedication and expensive corporate seminars that they really cant afford.

The corporation steals dedication, time, and emotions from good women using highly researched psychological control tactics.

Families slowly notice their female family members having their priorities slowly twisted and often feel helpless or may not even notice the gradual subversion. Please avoid this company, I beg you.

Guest

I feel sorry for Bella, her mother is using her so badly and reaping the profits. Her mother is a real piece of work too!

Criminal history, affairs, child endangerment. But a good Christian of course! I love the video they make for designer training. It shows the founders talking about how they formed the company and Bella's aunt and uncle make it sound like they were just your normal everyday Joe when Chrissy called them to come move to AZ to help her form this company.

No mention in the video how the aunt and uncle actually MAKE MLM companies for a living! They were all like, "oh we know nothing about how this works"! What a crock!

I want nothing to do with this company after reading what they are really like. Disgusting!

Guest

Their stuff is crap! I just resigned as a designer after I got the kit and saw what my $200 had gotten me.

A bunch of cheap looking chains (they look like what you could get from a dime store, seriously!) twist lockets that won't close all the way so it feels like the top is going to pop off any second, teeny, tiny, hard to even see what they are charms that cost $6 EACH! WTF?? A tiny bag of tiny tiny tiny little "crystals" like 15 in a bag that costs $10! This is all the same stuff you can get everywhere for a lot less.

It's ridiculous that they charge so much for this junk.

Don't join this company, instead if you want to make and sell lockets, buy the stuff online for much cheaper and make your own business. MLM's and DS companies are all rip offs, stay away from them!!!

Guest

Marketing 101, and your point is?

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