I am not a customer BUT I worked with someone in ItWorks on an outside project, and learned that like most of these scams it's all about collecting money from thousands of people who are all going to sell this great product (mostly in the same area) and get "rich." Roughly 1 out of 1,000 actually makes any money. How many sales people do you need on what is basically a single, unproven, product? And there is no barrier to entry. Anyone can be a salesperson (actually any white conservative - but that's another story). The money is made by these so-called millionaires because they buy from each other and Mark Petacost (sp?) the head of the whole thing, pumps more money into the business by (instead of doing promotion) providing money to a few key people who then go out and sell to each other making it look like they sell tons of the product.
It just so happens that two of the biggest, supposedly richest, sales people in ItWorks are his daughter and her brother. Ssssh, they don't want anyone to know that. His daughter goes out promoting, all over YouTube, the fact that she and her husband were struggling to make a living and just so happened to find ItWorks, they worked hard and made a fortune, so hey claim. What she neglects to tell people is that DADDY has run these type of businesses (which just so happened to dissappear) for years and is a multi-millionaire who OWNS THE COMPANY. ItWorks has thousands of dissatisfied people who want their money back but can't get through to them. I hope all of the people who've been swindled initiate a class action lawsuit.