Love the product so far people need to remember if your going from brown to blonde a salon trip is what you need. This color company in my opinion is for people that want to cover grey, keep roots at bay or change the color of current color a level or two.
it is not for drastic color which I would recommend a professional. I love it so far and the price cannot be beat. They will customize and fix anything you ask.
I like it better than a box at walmart or even sally's. Esalon has been great and I use to go to the salon but my hair grows about an inch to an inch and a half per month.
Product or Service Mentioned: Esalon Hair Dye.
Reason of review: Good quality.