I received a letter from my pool service company offering me a monetary incentive (letter posted) to post a positive review on Angie's List.I did not accept and as a result I abruptly cancelled my Angie's List membership.
I had turned a skeptical eye towards negative comments I previously read about AL, but now I have tangible proof that some of their contractor reviews may be tainted.
I personally think the Angie's List model is fundamentally flawed and wide open to abuse of this nature.Like many other internet operations, I suspect the real business of AL is data collection.
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- Monetary Incentive
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