Jewelry Store Discrimination - Profiling
My mother enjoys browsing new jewelry. She's done well for herself and her outward appearance shows her financial success. I've been with her a few times in "Cloverleaf Jewelry," White River Junction, Vermont. The store owner always graciously comes over and welcomes us (her) into the shop. "Good afternoon! How may I help you today?!" Her eyes light up at the thought of a big sale. My mom purchases BIG stuff - the kind of jewelry that costs as much as a new car. She calls it an "investment." Interestingly enough, when I shop there myself, I'm less than respected. The owner doesn't recognize me as "Mrs. so & so's" son. The most recent visit was a test after I shared a less than pleasant Cloverleaf experience with my mother. I intentionally went dressed in everyday civilian clothes, and sure enough - I couldn't get the time of day. The woman approached me as if I were there to shoplift. What she didn't realize is that her arrogant approach was captured on a hidden camera to prove to my parents what was happening there. Mom's always felt respected as a person in their shop until she saw the way this woman spoke to me. Never again will she spend another cent in Cloverleaf Jewelry. She's shared the video with friends as well, who also no longer shop this store. Discriminatory profiling happens everywhere. Ask a car dealer. Ask a jeweler. They know what they do everyday. If you look average, you get treated as such - if you look wealthy, you get the red carpet everytime. Wealthy people are hidden amongst everyday citizens. Sometimes a "common-man" isn't as he appears. Shame on you, Clover Leaf Jewelers, WRJ, VT. Mom wanted to see for herself, so she went the next week to have an expensive ring appraised. Of course the owner welcomes her back and appraises her diamond ring on the spot. She sent me by myself the following week, with the identical ring. What happened next? You guessed it... with camera's rolling the woman explained she did not have time for that sort of thing, but if I paid her $100 I could come back in a week. Fake people. They won't be fake-smiling at us anymore, that's all I know.
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