ChefZone
ChefZone Overview
The aggregated data is based on reviews and questionnaires provided by PissedConsumer.com users.
ChefZone has 1.1 star rating based on 2 customer reviews. Consumers are mostly dissatisfied.
- Rating Distribution
Recent recommendations regarding this business are as follows: "Try Costco, Sams Club or Sysco. No solutions here!", "AVOID.".
Consumers are not pleased with Customer service and Discounts and Special Offers. The price level of this organization is high according to consumer reviews.
Media from reviews
Honolulu, Hawaii
ChefZone Overcharges and RIPS off Restaurants and Consumers.
ChefZone is an unnecessary add-on in the food service chain for Chefs and consumers. The ChefZone business model of buying at X and charging X+Y for the sake of convenience ( Supposedly ) adds another layer of COST to restaurants and thus consumers.
They tout "solution selling" to restaurants and chefs, when Y Hata/ChefZone offers a dubious value proposition and using LEGACY sales methods from the 80's!
Solution selling- especially in the Restaurant industry is a slogan, from the 80's. YHata/Chef Zone does not sell solutions, they sell reasons why inflation and food costs continue to spiral UP while padding their own margins.
HIGHER Price, less Value for Consumers !
ChefZone leadership while touting selling solutions does not even know the problems faced by restaurants and consumers much less offering solutions.
It is chasing and looking for a problem to solve - goaded on by a visibility hungry CEO , eager to whitewash the past legacy and ascension of Y Hata.
Beware the family "business" and legacy searching CEO with questionable business background and relationships. More later.
- Pricey
- Irrelevant
Preferred solution: Price reduction
User's recommendation: Try Costco, Sams Club or Sysco. No solutions here.!!
Honolulu, Hawaii
Irrelevant and Outdated Solutions for Hawaii Restaurants.
The arrogance of Y Hata & Co gives the Aloha spirit a BAD NAME.No matter how you became the Chairman of the Board, legal maneuvers vs merit, Act like a CEO.DONATE CASH to the survivors of the Maui Wildfire with your ill gotten state contracts, political shenanigans, not leftover inventoryThe restaurant owners on Maui need CASH to take care of their families. So lets see the cash, less publicity, or bad luck follows.
These middle-men peddling for Y Hata & Co, comes across as solution sellers, but are the worse product peddlers in disguise. PUSH PUSH PUSH!
What they say is not what they do or how they do it.The entire focus of Chef Zone is profits for Y HATA to the EXCLUSION of their clients - the restaurants.
Solution selling is about CUSTOMERS FIRST, vs PUSH over priced offerings like cheap retail merchants and unsophisticated sellers.
The markups from Chef Zone are ridiculous, squeezing themselves unnecessarily into the supply chain while their Chairman of the Board prances around clownishly to obtain visibility.
Who makes a financial donation to the Hawaii Restaurant Association but shows up without a check?
Y Hata Does!
IF you want to donate , show up with a check not with the promise of a few days later??!! All show and No Go - Y Hata does !
- Expensive
- Owner ego not customers
- Irrelevant
Preferred solution: Price reduction
User's recommendation: AVOID.
I nominate Russell Hata the CEO of ChefZone / Y.Hata, to be Hawaii's Chief Housing Officer. It is a highly visible position, Where Russell Hata's executive skills, both known and unknown, can be held fully transparent and accountable.
Let us see how this family trust fund baby, with no known industry experience outside of food service, that took his father to court ( Imagine dat! ), to wrestle control of Y Hata against his ailing father's wishes !!!
Hawaii's Housing market needs SOLUTIONS, perhaps Russell Hata can offer his wisdom, experience and insight to better the community? Inquiring reporters are waiting.....
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The owner of Y Hata and ChefZone is completely deaf to the needs of the customer. Solution selling is listening to customers problems and priorities then crafting solutions.
Hata trained fools ( salespeople ) continue to PUSH their highest gross margin nonsense on to restaurants, absolutely tone deaf - not solution selling at all !! Customer's pain points , Russell Hata, are your stupid, outragious, prices !
My pain point as a customer is Y Hata PRICES !!! Now sell me a solution to DAT!
I second the suggestion that Y Hata ( via Russell Hata, the CEO of Y Hata/ChefZone) ) demonstrate his concern for community, desire for visibility among CHEFS on Oahu by buying 10 Tables of "Chef for Hope event " , at $5K a table. Show your chops Russell Hata, or you may never get a "board" seat on any respectable charity or Governor appointed position.
You can dream though to gain the respectability of your father, Frank Hata or a proven businessman like Larry Vogel. Proceeds from event will be used to donate to Maui Fire Victims.
We know you have a non existent presence on Maui, but what a HUGE act of integrity and generosity to buy 10 tables at this even to benefit the innocent victims of this unfortunate tragedy. Can you follow thru or as usual, just talk and act like a trust fund boy with a new toy?
Russell Hata, that CEO of Y Hata / Chef Zone, is an island "boy princeling" known for his " Hata No Can " expression in the office. He "inherited" the reins of Y Hata thru dubious methods and acts like the trust fund princeling.
Ask him to start a business from scratch, and he will give you the " Hata No Can" look that he is famous for.
"Hata No Can" is just milking the foundation laid by Frank Hata and Larry Vogel, sprinkled with some salty gravy that he calls his own recipe ( OVerpriced and overhyped Chef Zone ) Not a customer for Y Hata anyore and strongly encourage others to seek better prospects elsewhere. That is, unless they want to condemn themselves to stocking warehouses or driving a truck for the next 30 years !!
CEO of Y Hata is Russell Hata. In his own mind intoxicated with power, hope and greed, imagines himself as a change agent !
A change agent calculates his odds of success, given viability of an event , demand and execution. Russell does it based on hope and imagination.
Instead of pledging $1million over 5 years to the Hawaii Restaurant Association ( We will believe it when the checks actually are mailed and CLEARED ) , consider supporting the chefs on Maui. As in, send CA$h vs unsold inventory from your ware house.
Y Hata / ChefZone can make a REAL significant contribution to the unfortunate victims of the Maui Fire in Lahaina by Contributing to: Chefs for Maui sponsored by GuyFieriFoundation, Buy a Table Russell Hata, with those ill gotten gains and jacked up prices you subject restaurants on Oahu to.
If Hata wants LOCAL publicity, then buy some tables at CHEFS for HOPE and/or FESTA Italiana Sept 15 . Do some good russell Hata as CEO of Y Hata- more mileage than donating to an Association.
Difficult to buy from a company like Y Hata or ChefZone that is actually squeezing restaurant profitability. No solutions at all.
How does Y Hata drive traffic to restaurants? Not Y Hata problem. How does Y Hata increase turnover at restaurants? No solution.
If the restaurants are not doing well, there is no need for Y Hata. Remember Covid ?? All Y Hata does is add to the food cost. So go ahead Chefzone - keep raising your prices and put yourself out of business.
Absolutely ignorant.
Absolutely ignorant, egotistical leadership with no shareholders to account to - Dangerous combination. Bad for Y Hata Customers, Bad for Hawaii - reinforce an expensive place to live.
Getting ready for my shift tonight at the restaurant and saw this making the rounds . Here are my thoughts on Y Hata and its CEO Russell Hata: Not the quality of leadership expected, but for an island community secluded from the real world, just maybe ok.
Look at the INDEED job site on what the staff wrote about ChefZone and its Management, that is you Russell Hata, it is unanimously BAD! The simple truth is there is no room to grow in a small company filled with drivers and warehouse folks. The best of Y Hata, left with Frank Hata and Larry Vogel. Russell Hata over at Y Hata, is just a kid, too conscious of his own personal image but lousy with the employees that make things happen.
Immature and talks like a plantation owner, family business and now he owns all the ill-gotten shares, tragic as it is.
Find a job elsewhere folks, Y Hata and ChefZone are bad for restaurant profitability, expensive yet barren set of "solutions" and led by a kid still recovering from chemical addiction. Truth hurts, but the island needs a dose of Reality.!!
To all my friends from the culinary institue and on the email list. Beware the family business, Y Hata , or any other company stuck on an island with the remnants of a colonial mindset.
There is just NO CAREER ADVANCEMENT and how do you compete with someone with a lucky seed?? Check out ChefZone reviews on INDEED or other job and company review sites. BAD MANAGEMENT was #1 - that is looking at you Russell Hata. Though I love being on Kauai and getting my chef chops in Princeville , my plans are to leave to raise a family and buy a home in Phoenix or Las Vegas.
The island is just too small! It needs to make its mind up about tourism vs a local lifestyle, too much petty politics over crumbs. The entire state of Hawaii's ANNUAL GDP is less than 3 months of Google revenue, and that is split among 1.4 million residents. Russell Hata trying to generate a "Googler" mindset is just hilarious - different context, education, ambition and advancement opportunity.
Lets all buy containers and mouth off SEO and we are all Googlers ( without hte stock options and career making opportunities ) So for those stuck on the islands, think about the pool of available profit per family - not much at all !
Best advice, dont take a job with a family business like y Hata - leave it for the less ambitious locals that want to fish and surf. Its a good life , but not for all.
Russell Hata, the CEO of Y Hata, imagines in the comfortable security of his own imagination, that he is a disruptor. A new breed of CEO from the islands ready to lead the islands out of the 19th century.
The reality is Russell Hata is an incrementalist, the 5% better dude, deathly afraid of making a mistake and bringing embarrassment to his illegitimate legacy. If you are just graduating or looking for a job , seek opportunities elsewhere. Y Hata/ChefZone is going nowhere fast, a local business that depends onlocal restaurants to increase their sales, constantly peddling over priced food items, and looking to grow at their customers expense! What exactly would you learn there at Y Hata that will increase your value to society for the next 30 years?
How to sue your father? How to stay alive till you inherit a business built by others like Larry Vogel?
Becareful the "recognition hungry", inheritance vs merit based, eager to prove and slow to promote CEO that is clueless about being a customer and an employee. Hata however, knows how to use Google search - LOL, Get out of this "small kine mindset" company that is a parasite leeching off its customers and running a sweatshop for warehouse folks and drivers. "Hata NO-Can" is a 5% guy, 5% raises, 5% improvement - going no where fast.