Wendy’s Ditches the Dollar Menu

Wendy’s Ditches the Dollar Menu

While customers love the dollar menu at fast food restaurants like Wendy’s, the store itself may not be as big a fan. In fact, many other fast food restaurants like McDonald’s and Taco Bell are also looking for ways to boost the bottom line while leaving the value menus that customers love. For restaurants, the dollar menu is very much a double-edged sword. The Value of the Dollar Menu The actual purpose of the dollar menu at a Wendy’s location is to encourage customers to spend well over one dollar. Order a single burger for a dollar and then add a drink...