Why We All Need Negative Reviews

Why We All Need Negative Reviews

Five stars. Two thumbs up. 100 percent. As consumers, we rely on product reviews to steer us in the right purchasing decision. It’s easy to see why we, the buyers, might need positive reviews. After all, if you have a great experience at a particular restaurant, your positive review encourages others to visit the restaurant. Hungry patrons and restaurant owners alike are thrilled about every positive review. The same can be said for movies, video games, books, service and virtually any other experience. But what about the experiences that aren’t very good? Do we need negative reviews just as much as positive...