Trust is essential. It’s a fundamental part of communication and relationships which, if breached, can lead to upheaval and chaos in our society. It’s not easy to prevent such breaches from happening, especially in an online environment where media representatives, brands, and public authorities have the power to influence people's opinions.

Once the trust is lost, there’s almost no way to gain it back. The Internet is no exception. As a consumer advocacy website, we believe it is worth all the effort to create transparency and provide a credible and unbiased platform. Thus, by fostering and protecting trust, we intend to bring positive changes and build communication bridges between consumers and brands to help all the parties involved achieve successful outcomes.

pissedconsumer team photo

How do we protect trust on PissedConsumer?

When launching our review platform in 2006, it was our goal to develop a consumer-oriented space, where every consumer can speak up their mind, freely express their opinion, and draw companies’ attention to unresolved issues. Taking consumers’ needs into focus, this has led us to develop solutions for businesses to help them meet such needs and earn customers’ trust by solving their problems and better customer service.

We at are committed to giving an equal opportunity to users to be heard and to companies to provide them with guidance and effective ways to improve customer experience.

No cherry-picking or unreasonable content policies. Imposed choices and monopolization are unacceptable. We have always pursued honesty and trust while helping both parties of the consumer-brand relationship to find an understanding.

We defend Section 230 of CDA which protects the right of free speech so that people continue trusting viewpoints and sharing comments online without being silenced.

Why trust consumer reviews on PissedConsumer?

When customers leave reviews on, it’s our mission to help them express their right to be heard. The Internet has broken its users’ trust not more than once, and because of that consumer’s opinion has been erroneously looked at as something fake that is not to be trusted.

If we had tolerated such online behavior, manipulations, and accusations, the trust you have in us would have also collapsed. That’s too much to put at stake. We are very grateful, to our audience, for choosing us!

PissedConsumer uses all possible means to guard the platform from illegal and fraudulent practices. No suspicious activity is allowed. Our experts make sure the platform remains transparent, open and free for everyone.

By providing every consumer with an option to write a review on our website, we also strive to help businesses. With over 106K companies present on our review platform with a dedicated page for each one of them, it’s easy to spot customers’ alerts, answer their questions, and turn complainants into brand advocates.

With that in mind, we are committed to creating and maintaining transparency and openness on PissedConumer by following these key principles:

We deliver 100% of user-generated content

When writing a review on PissedConsumer, users certify that they do not impersonate other people or entitiesñ that their opinion is based on their own experience; and that it’s their genuine viewpoint of a product or a service.

We use human and AI content moderation

Reviews are always scanned by professionally-set algorithms for atypical patterns that detect falsifications. We use up-to-date review management tools that help us check the appropriateness and relevance of the content. At the same time, we have a dedicated moderation team who checks the quality of the content placed on the platform.

We have zero-tolerance for fake reviews

No fraud including but not limited to spammy and/or fake content, is permitted on our platform. It’s against our policy to allow any dishonest behavior or spammy reviews, whether positive or negative. We never remove reviews for money either.

We verify content, reviewers, and businesses

Reviews on our website are left by real people who share real concerns. Review authors and clients can register and verify themself. There are Verified Reviewers and Verified Buyers. They are for the most part “seasoned” consumers who describe their first-hand experience with a product/service as they know exactly what it’s like to make such a purchase. 

We protect freedom of expression 

PissedConsumer provides equal opportunities for all users, without unreasonable content policing. We protect consumers’ right to freedom of speech and freedom of expression, and we fight for their rights in court.

We foster communication between consumers and brands

We believe that every consumer issue can be resolved through timely and clear communication. PissedConsumer provides such a platform to make such communication happen. We encourage an open dialog that promotes solutions. Our users help to point out the weaknesses of the companies. Therefore, brands receive the signals to improve their customer service processes.

How can PissedConsumer help you solve customer issues?

In our attempt to help people access information about businesses they can trust, we strive to provide easy and effective features both for consumers and for companies.

How we help consumers

PissedConsumer is not only about the review sharing option. Our platform has features like ‘Call to customer service’, video interviews,  ‘Questions & Answers’, and ‘Tips for Consumers’ section to offer more ways for consumers’ claims to be resolved.

For specific problems, consumers can also use the ‘Email this business’ and ‘Private messages’ features to address the business. Reviewers can connect with the brand by calling a toll-free number directly from the company page. Our team of moderators check the information and provide only verified contact details and numbers.

The PissedConsumer Club

In 2024, we launched the PissedConsumer Club. It is a closed community of consumers on a subscription basis that provides access to personal assistance for each member. Consumers joining the PissedConsumer Club receive guidance through the process of resolving their issues with companies. Club members can seek answers to their questions, request assistance in communication with the brand, learn what steps to take to address issues, and request expert help when they think about participating in class action lawsuits. The PissedConsumer Club saves consumers’ time by providing support with complex consumer cases and bringing more voice to their experience.

PissedConsumer Club

Other than that, we have social media coverage across major platforms like Facebook, Twitter, Instagram, and TikTok to help spread awareness about consumer issues.

To help consumers share their stories with a wider audience, we also run a YouTube channel. We offer reviewers a chance to showcase their issues in a video interview and offer businesses their suggestions as to how they can resolve it.

We also record video interviews with various industry experts. Their professional tips and recommendations help educate consumers by providing more information on how to prevent bad purchase decisions.

How we help businesses

By keeping an eye on consumer issues and brands' reputations, PissedConsumer offers effective ways to improve customer experience and business performance. Our knowledge of angry customer motivation and reputation management sets us apart from other review websites, and that’s why many brands trust us.

PissedConsumer Clients

Our current and future clients can check their company rating and read reviews about their business. The ratings are calculated by the mathematical algorithm which evaluates, in particular, reviewers’ posts, company’s responses, and the number of resolved issues, etc.

Along with reviews, the users see the company’s basic information and contact details to help them quickly contact customer service. The company can study statistical data and the pros and cons reported by consumers to determine the weak spots.

We always encourage brands to pay attention to customer complaints and promptly resolve their issues. To help companies improve customer satisfaction and achieve better results, PissedConsumer offers business solutions like online review and reputation management, reputation audit, customer service solutions, and more. Any business can opt for a verification badge on our website to signal consumers that they are a trustworthy brand, that cares about customers and responds to complaints. We help businesses make smarter decisions and enhance their operational efficiency while building loyalty and trust with customers.

With that said, when consumers lack understanding with brands, and companies miss out on crucial customer feedback, we do our best to build communication bridges between both and help them achieve successful outcomes.

No matter how hard it is to prevent fake opinions and questionable content from appearing in the ever-changing online environment, PissedConsumer does its best to keep the space free of that and deliver our promises to you. We stand by our word. We cherish and protect your trust, so that you can freely express your opinions on our platform!

Hot Topics