Volkswagen, one of the companies who proclaimed a higher standard, has fallen from the pedestal. In fact, the company has fallen so hard and so quickly it may take some time to even stand up again, much less climb back up in the eyes of consumers.

That Volkswagen Quality

Volkswagen was always considered a quality product. German engineering. High safety ratings. Expensive. Fuel efficient. And a low foot print.

But wait! It turns out that Volkswagen isn’t quite as green as we all thought. In fact, in the last forty-eight hours it has been discovered that the German company created deceitful technology in 11 million of its vehicles in order to beat the emissions standards set by the Environmental Protection Agency.

It’s one thing to have a mistake in a vehicle. Perhaps a faulty switch or a low quality wire. But when a company actually installs a software into its vehicles that detects when emissions are being tested and actually changes the quality of the emissions – that’s not a mistake. That’s cheating.

Volkswagen Comes Clean

Apparently the deception isn’t new. The only new is that the company got caught and has some serious scrambling to do if it wants to survive the fall-out. The EPA determined that emissions were a bit different in different environments and looked closer. The top corporate executives at Volkswagen crumpled immediately and admitted the deception.

On Monday the company acknowledged that 500,000 vehicles in the United States are creating emissions at more than 40 times the allowable emissions of Nitrogen Oxide. On Tuesday the admission went further to include a full 11 million vehicles – most of which are in Europe. In fact, a full 25 percent of cars sold in Europe are Volkswagens.

That means one in four cars in Europe may be producing up to forty times more air pollution than is allowed.

Of course Volkswagen admitted the problem and promised three things. The first is that manipulation and Volkswagen will never occur again. The second is that the company is already working hard to win back the trust of customers. The third thing – the thing that will likely hurt the most in the short time – is the company has already set aside $7.3 billion to somehow modify the 11 million Type EA 189 diesel engines affected.

Oh, and part of that $7.3 billion is already ear-marked for pissed consumers. And there will be plenty of those for quite some time to come.


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