More than a few months ago, AT&T entered the television industry with the purchase of DirecTV. Now Verizon – not to be outdone – is going it alone into the world of television. The company known for mobile phones is picking up a new business in the form of Go90, an ad-supported online media service.

Watching Streaming On Mobile Devices

The connection between Verizon and mobile television is simple enough to see. After all, the number of consumers watching shows on their phones and tablets is constantly growing thanks to younger viewers. Verizon is hoping to offer a service targeted at these Millennials that is similar in nature to Netflix or Hulu.

And therein lies the problem.

Millennials may not be particularly interested in watching on demand shows and live-stream events through Go90. After all, there seem to be countless other services offering exactly the same thing, all of which have been around much longer and have established audiences.

Between Amazon Prime, Hulu, Netflix and even HBO Go, there’s not much room left for competition in the streaming TV market unless Verizon offers something that we haven’t seen before. There is talk that the new service may offer a “smattering of original programming”, but if it’s the same shows everyone else is showing paired with one or two new ones, it may be a hard sell to customers.

Selling Mobile Television

Go90 isn’t going to be branded with Verizon because it will not just be a Verizon product. The product will be available to anyone, regardless of carrier service. Of course, this can be said for the many other streaming services. It isn’t clear at this time if customers will need to pay for the streaming service or it if will be free and completely supported by ad revenue. That may be the difference for many who aren’t interested in subscriptions and memberships for streaming content.

Even if the idea of streaming television shows on mobile devices isn’t particularly clever or innovative, the name at least is fun. Verizon has named its new service Go90 as an homage to the movement it takes to watch a television show on a phone. You have to turn the phone 90 degrees to the landscape position for it to work correctly. Perhaps with that some of creative thinking, someone at Verizon can find a way to make this work in an increasingly saturated market.


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