Whole Foods is in the news, and it’s not for good reasons this time around. It turns out that after much denial, Whole Foods has acknowledged that perhaps it might have been overcharging customers in New York – but not by much!

In a public apology over YouTube, the two joint CEOs of Whole Foods told the world that the rumors (that they had previously denied vehemently) were, in fact, true. John Mackey and Walter Robb admitted that there were “certain pricing issues in [their] New York stores.”

Very, Very Small Whoops!

As it turns out, those pricing issues we’re really their fault. The video apology admits that “a very, very small percentage of mis-weighing” occurred for things like sandwiches and fresh fruit. But we can all breathe a sigh of relief because the price gouging is in the past, claims the CEOs.

Apparently mistakes are just bound to occur when you’re dealing with a “hands-in approach to bringing you fresh food.” Granted there are plenty of industries and stores – including other grocery store chains – where produce and items are weighed constantly without issue or complaint. Apparently the whole of the New York division of Whole Foods just couldn’t manage to get their food scales properly calibrated (unlike the rest of the grocers in the city.)

Honest Policies Moving Forward

Whole Foods claims to be making changes to avoid issues like this in the future. Cashiers will be better trained to weigh food correctly and a third party auditor will oversee the training. Additionally customers have been encouraged to ask cashiers to “check on” the prices of any weighed food that doesn’t seem exactly right.

It’s a shame that customers have thought to do that previously! If only they had asked about the cashier’s thumb on the scale before now we could have avoided the whole mess!

As it is, Whole Foods has made what appears to be an earnest apology, although it does have something of a discordant ring to it. Cashiers will learn to put food on a scale properly! Customers will need to ask if they think there was a mistake! Take ownership of your food, people!

Whole Foods is sorry. (But not too sorry).

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