Hello, all! Thank you for sharing your consumer’s opinion on our site. You may be a pleased customer, spreading a good word about a good service, or a pissed customer, warning others about not-so-good service. You may be a very pissed customer, trying to take actions against a really bad, damaging business. And certain people are making their clash with a certain business into a career (see our first link).

Michael Malott was a not-so-popular author, quietly selling not-so-many books. Then he got very pissed with a very big company called EBay. He did not agree with some of the big company’s policies. (It happens.) So Michael decided: “EBay must be destroyed”. (That’s ambitious.) This phrase became the motto of his new web-site. He called the web-site “F***-you-EBay”. (That’s not polite). The site was designated to collect “horror stories about EBay and PayPal” that would become Michael’s new book, exposing the horrific EBay. Apparently, there was not enough horror for Mike’s campaign, so he started to post multiple complaints himself, using different names. (That’s an old technique). Unfortunately, he sent them all from the same IP address. (That’s not smart). So, people from EBay discovered the trick and started to make fun of Michael. (That’s cruel). In response, Michael decided to sue EBay for making fun of him. (Now, that’s smart). Mr. Malott is certainly popular now.
Suing big corporations for fame or money is not a novelty. Who does not remember a notorious McDonalds-hot-coffee suit? A 79-years-old Stella Liebeck spilt scorching coffee into her lap. (Ouch!) The old lady suffered third-degree burns on over 6 percent of her body. She sought to settle her claim for $20,000, but McDonalds refused. (That was not too smart). The jury awarded Liebeck $200,000 in compensatory damages and $2.7 million in punitive damages, which equals about two days of McDonalds' coffee sales. McDonalds was not happy with the verdict (that’s understandable), and the parties eventually entered into a secret settlement which has never been revealed to the public. We assume, the final cash amount was still satisfactory for the granny and a couple of generations of her brood.
Can we guess how many people deliberately spilled McD’s hot beverages on different body parts after this case went public? Unfortunately for them, the popular fast food chain immediately reduced the holding temperature of its coffee. (That’s smart).

Still, there are lots of big corporations we can sue to make a living. A ‘frequent suer’ Ben is sharing some details of his hobby. (That’s nice). Here's his typical expenditure for a small claims suit: 24 dollars and 45 minutes. The $24 is the cost to file a claim. The 45 minutes includes his total time of driving to and from court to file, as well as the time spent on the phone with the company when they call to settle. No sweat, no headache. And a couple grand in punitive damages.

Another personage famous for using Litigation to make a living is Alfredo Garcia. This 41-year-old illegal immigrant sued over 500 small businesses in Southern California for allegedly violating the Americans with Disabilities Act. (That’s impressive). This serial plaintiff is also a serial convicted felon (that’s strange – why wasn’t he deported?) He is also a paraplegic in a wheel chair since 1996 after unfortunate fall of avocado tree while intoxicated. Now he is spending his days checking public bathrooms in various businesses, looking for violations like a bathroom mirror or a paper-towel dispenser hanging too high. (This is resourceful).

We all are consumers. Some are pleased, some are pissed, and some are professionals. Sue you – that’s a job description.