Management at Ford dealership
I approached a dealership (Berglund Ford) in Salem, VA; July 18, 2018. The salesman was knowledgeable, kind, and curteous and allowed approximately four (4) hours of his time. He showed many many F150's. The salesman rode with me on a test drive. I was there to buy and interested in two (2) F150 4X4 Lariat Crew Cabs. One was a demo, MSRP $64,540.00. My pickup was appraised. The salesman came back with prices; rebates, trade-in. discounts, finance options, etc. I assumed a mistake was made on the demo pricing. The salesman told me that this demo (driven by management) had zero incentives (4,900 plus miles). He said management viewed the demo as new and provided zero incentives to buy a used pickup. I disagree that management made the decision and my general intelligence was insulted. If I drove off the lot, a new pickup would be considered used. I did receive an email from the salesman, which wanted my business. As of now, I will never buy a Ford product. Yes, I did buy a Chevrolet product with equivalent equipment as the Lariat. Ford, please explain the process of professional intelligence to this dealership. Most consumers knows that a vehicle with this many miles is not considered new.
Reason of review:
Poor customer service
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