They promise a one-day job, no dust, they sell the promise of a lifetime warranty and a painless experience; they sell convenience at a very high price.
They have taken the art of selling pleasure to a whole new level.
They take full advantage of the ignorance and trust of people.
"Acrylic", "mildew resistant" and licensed plumbers are terms commonly used repeatedly during a sales presentation, all of it to wow us and prepare us for an outrageous cost at the end of the presentation, a very well rehearsed and premeditated sales pitch by nothing more than a salesman.
At the end, when all the dust settles and the smoke clears, your left with nothing more than a thin and easily scratched plastic cover on top of what once was a bathroom that needed replacement.
The concept of a new bathroom over the existing one mimics the idea of placing a new clean bandage over an old one, or maybe double bagging your trash.